B2B search engine marketing is all encompassing. It includes everything from pay per click (PPC) to search engine optimization (SEO). One of the fastest growing niches of B2B search marketing is social media. Sites like Twitter and Facebook sign up tens of thousands of new users per day and drive massive amounts of traffic to online businesses.
Hence, it’s essential to not only have a presence on a few of these sites, but to also pay attention to how your business is perceived via them.
Following is some insight into how to use social media sites – the right way – to brand your business.
B2B Search Marketing & Social Media: Don’t Sell, Inform
Have you ever known someone who talked about themselves incessantly? They never ask others, but are always divulging what they want, what they need, what they’re doing, who they met, etc.
Annoying, isn’t it?
People do the same thing in social media. For example, they always tweet their latest blog post or product/service offering, but never bother to retweet content from others.
While it’s perfectly fine to use social media to market your products and services, remember that most people look for information before purchasing. So share relevant information – pertinent to your niche — with them. This builds a relationship, which leads to sales.
Once you set up a social media account – whether it’s on Facebook, Twitter, LinkedIn, MySpace, etc. – stay active on a regular basis. Otherwise, you run the risk of making your business appear “flaky,” which is never a good thing in business.
Social media is an ideal B2B search marketing strategy to build a relationship with prospects. And when they’re ready to buy, your firm will be front and center.
To learn more valuable strategies on B2B search marketing and social media, join top B2B Marketers June 23 in San Francisco at the B2B Search Strategy Summit and “Discover the Top 7 Ways to Increase Your B2B Search Marketing Profits.” We look forward to see you there!
